Social Media and Marketing Manager

 

ABOUT US:

REFRESH was founded in 2022 by Ryan Stafford and is a better-for-you chewing gum based in NYC. We use chicle, a tree sap for our gum base (no hidden plastic), real colors from fruits and vegetables, plant-based sweeteners, and real flavors, and coconut oil instead of palm oil. REFRESH stands out in the market for its commitment to using the highest-quality plant-based ingredients, instead of synthetic alternatives, and delivering nostalgia.

If you didn't already know, conventional chewing gum brands use a plastic gum base filled with 40+ ingredients as well as artificial flavors, colors, sweeteners, preservatives, and palm oil. We wanted to change that for good and give consumers a product that is only from the highest quality plant-based ingredients.

REFRESH’s mission is to make the world’s best confectionary products from the highest quality plant-based ingredients. We pride ourselves on our ingredients, outstanding taste, and products unlike
any other in the market.

 

KEY HIGHLIGHTS:

  • Rapidly growing chewing gum brand in the US market.
  • Currently sold in over 3,000 stores across all 50 states in the US.
  • Five flavors currently in the chewing gum set: (1) Garden Mint, (2) Raspberry, (3) Bubble Gum, (4) Peppermint, (5) Peach.
  • Key retailer partnerships include Whole Foods Market, Sprouts, Wegmans, Raley’s, Giant Food, Erewhon, and more.

 

THE ROLE:

We're seeking a driven and creative Social Media and Marketing Manager. In this role, you'll be instrumental in developing and implementing strategies to enhance our brand's digital presence and drive engagement across various platforms. If you're passionate about storytelling, building communities, and connecting with consumers, we want to hear from you! 

 

Key Responsibilities: 

  • Develop and execute social media strategies to amplify brand awareness, engagement, and conversion.
  • Create captivating content for social media channels, including Instagram, Facebook, Threads, TikTok, Twitter, Pinterest, and emerging platforms.
  • Manage the social media content calendar, ensuring timely and consistent posting.
  • Monitor social media channels, engage with our audience, and respond to inquiries and comments in a timely manner (Community Management).
  • Analyze social media performance metrics and provide insights to optimize content and campaigns.
  • Collaborate with the team to ensure alignment between social media efforts and overall marketing objectives.
  • Identify and cultivate relationships with influencers and brand advocates to amplify our message and reach new audiences.
  • Stay updated on industry trends and best practices to drive innovation and maintain a competitive edge.
  • Grow UGC content.

 

Qualifications:

  • At least 1-3 years of experience in social media management and digital marketing, preferably in the CPG industry.
  • Strong understanding of social media platforms, algorithms, and trends.
  • Proficiency in social media analytics tools.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Creative thinker with a passion for storytelling and visual content creation.
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Experience with graphic design, photography, or video production is a plus.

 

COMPENSATION & BENEFITS:

  • Competitive salary ($60k-$85k per year – depending on experience).
  • Opportunity for equity compensation.
  • Opportunities for professional development and growth.
  • Collaborative and inclusive work environment.
  • Flexible work arrangements.

 

TO APPLY:

Please send an email to careers@refreshgum.com with the following details:

Subject Line: “Full Name – Social Media and Marketing Manager”

Attachments: Resume and cover letter.

Email body: Please provide a brief overview of the following:

  • Why you’re a good fit for this role.
  • Attach a pdf, slideshow, or Google Drive folder with 3 Instagram posts and 2 TikTok videos you would share as REFRESH's Social Media and Marketing Manager.
    • Browse our Instagram to get a sense of our brand voice and style.
    • Include captions alongside your posts.
    • We highly recommend including a video in which you are the on-screen star.

 

If you're ready to take your social media marketing skills to the next level and make an impact in the dynamic world of chewing gum and confectionary, we want to hear from you! If you seem like a strong fit, someone from our team will be in touch. We can’t wait to meet you and let's create something extraordinary together!